Must My Wannabe Influencer Friend Cease Exploiting People for Material?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

My best friend of 10 years, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates vlogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn't compensate for all the time and effort I spend assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I don’t want our connection to become merely a tally of exchanges. I don't believe she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being filmed, edited, or shared for an audience. I’m not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on social platforms who pull off that aesthetic of informal, self-made content creation.

Creating content is my version of engaging with life: observing the nuances, posting them with an viewership that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my method of offering access, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't leverage, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we make together can achieve: a foot in the door. I know not all people enjoys being filmed, but sometimes unplanned moments is what makes material genuine. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but companions help each other in minor capacities. I thought recording a short video now and then would be fun for her. Creativity thrives in collaboration, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I value Beth’s friendship profoundly and want to avoid content creation to drive a wedge between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her self-conscious.

This isn’t about control, it’s about sharing my world while still respecting hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is content. She must to honor her friend's personal space.
Another reader, 26

Marielle might love making content and showing off her life online, but it’s not for everybody. It’s nice she has helped her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your relationship. Create some real memories, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Ryan Whitney
Ryan Whitney

Liam is a tech journalist with a passion for AI, blockchain, and future technologies, exploring how they shape our world.