2K Brings Onboard Apex Legends Lead to Rescue Struggling Action Game Project Ethos

2K Games has welcomed a seasoned producer from Respawn Entertainment to lead the development team at their internal studio, which is currently working on the upcoming over-the-shoulder action-packed title known as this innovative game.

Management Shift Follows Mixed Feedback

The new appointee steps into the role of studio head at the development studio following the exit of previous head the ex-Sledgehammer Games executive, who was removed from his post due to the game's underwhelming early showing last autumn.

On Wednesday, the company's top executive David Ismailer notified staff about this decision through an official communication, which stressed that early feedback sessions had shown the necessity for a clearer vision.

Ismailer stated that the team is now refining the project with a renewed vision, aiming to address gamer demands.

Trend of Key Acquisitions

This announcement follows a similar move taken by 2K Games in August, when they brought on Rod Fergusson from the Diablo team to work on the beloved franchise development group.

Below is the full message from the president's communication:

Team—

I understand you all just wrapped up your gathering - I trust you’re as excited as I am with the good news. Last time I shared you all a update, I stated the following: “I believe in this team. You all are some of the most dedicated and innovative designers we have had the chance to partner with - and we’re eager for that collaboration to persist.”

Through your commitment and versatility, especially over the past twelve months, you repeatedly show that.

The community feedback from last autumn’s the game demo was informative. It confirmed the appeal of a roguelike shooter but indicated we still had improvements to make. It highlighted the need for a clearer identity.

It’s been inspiring to see how far you’ve come. You accepted the input to heart and reimagined the title with a renewed goal - one that’s poised to fulfill its promise to our players.

Our confidence in Project ETHOS strengthens every day. To further the remarkable progress you’ve made, I’m excited to announce the new hire as the incoming Studio Head of the team. Following a period of conversations, Ben starts with us on the specified date.

Ben’s guidance and background in the PVP shooter field is extensive, having devoted the recent years creating and managing some of the most recognizable series in gaming, including Call of Duty: Black Ops, and most recently, the battle royale hit.

Please join me in receiving him next week. We are all looking forward to continue observing the development of Project ETHOS in the weeks to come.

The President

Background of the Incoming Head

Brinkman presently holds the role of senior developer and head of production at the renowned studio for Apex Legends. Brinkman earlier worked at major gaming companies in various development positions on the Call of Duty series, and, before that, had periods at other industry leaders.

Title Details and Vision

The upcoming game was announced in last year in conjunction with a public demo. Initially, the developers presented the game as a "no-cost, third-person perspective roguelike hero shooter and an thrilling step forward on the genre."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in real-time to fit your unique tactics," the game's pitch reads. "Take on the competition with new abilities, stakes, and tests that shift every round. Do you withdraw carefully with your valuable rewards? Or take a risk, put it on the line, and trust your group can earn top ranking? The option is up to you."

The game has not yet received an official launch window or consoles, but fans can anticipate more updates as production advances.

Ryan Whitney
Ryan Whitney

Liam is a tech journalist with a passion for AI, blockchain, and future technologies, exploring how they shape our world.